Chris Silver Smith » Using Social Image Sharing Services for Promotion & SEO
When: Saturday, June 27, 2009, 3:00pm
Speaker: Chris Silver Smith, Silvery.com
Description: How to use Flickr and other similar image sharing services to leverage the power of social media for the purpose of promoting your blog and increasing your referral traffic. Positioning your photos properly in image sharing services can help in building your rankings and can also result in valuable referral links from newspaper/news sites, blogs and more.
About Chris: Chris Silver Smith is Director of Optimization Strategy for KeyRelevance, a full-service search marketing firm offering expertise in search engine optimization, paid search marketing, social media optimization, usability analysis and more. He is particularly experienced in search engine optimization, local search, mapping, internet technology, image search, shopping search optimization, and more. He has done research and development on search optimization for over a decade, and provided expert search marketing consulting for Internet Retailer 500 companies as well as Fortune 500 corporations. Just prior to working with KeyRelevance, Chris served as Lead Search Strategist for Netconcepts, working upon support and development of their GravityStream software solution product – a “near turn-key” SEO application which helps businesses with non-optimal, dynamic sites become optimal nearly overnight. Chris was previously Head of Technology & Advanced Development for Verizon Superpages.com where he worked for over a decade. His projects there included research and development, local search technology advancement, and design of numerous applications and interfaces including Map-Based Search, Campus Area Yellow Pages, weather forecasting systems, E-Cards, XML APIs, RSS feeds, Wireless applications, and more. While at Verizon, Chris initiated research into maximizing referral traffic from search engines as far back as 1997, and this work eventually formed the foundation for the Superpages sites’ extensive and sophisticated SEO projects. Chris was awarded several individual and team awards for increasing traffic for the company, including the prestigious Verizon Individual Excellence Award. Chris later founded and chaired of the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization. Chris also has a background in CAD, scientific illustration, and cartography from his previous work as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence. Chris has five patents pending and his work has been published in a number of books, professional journals, and web sites. Chris frequently speaks at search marketing conferences and contributes to Search Engine Land’s Locals Only column, Natural Search Blog, and the SEM Clubhouse.